about elise and On the Job
Updated January 20, 2007
about elise bauerFor over 20 years I advised technology companies on their business and marketing strategies. My clients included Apple Computer, Symantec, Warner Music Group, Creative Labs, and a host of technology start-up companies. In the late 90s I served as the Sr. VP of Corporate Development and Marketing for Firetalk Communications, an Internet voice conferencing software startup, raising $35 million dollars in private equity and growing the voice service to over 2 million subscribers. I received my MBA and BS degrees from Stanford University. Before business school I was an associate consultant for the Boston Consulting Group. Presently I publish the cooking blog Simply Recipes full-time, a blog I started as a hobby back in 2003. Simply Recipes is considered one of the premier cooking sites on the web, with over 3 million unique visitors a month.
The photo on the main page of elise.com is of me coming up from a roll in Aikido, a Japanese martial art based on the principles of conflict resolution. In addition to Aikido, which I have been practicing for over 20 years, I love healthy food, swimming, body-boarding, history, art, yoga, singing, children of all ages (especially my nephews and fairy godchildren), my friends and family.
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